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Using Abbreviation as a Marketing Technique © 2003 by Michelle Lee, http://www.UltimateResourceBarn.com ----------------------------------------------------------- M:I2, AI, LOTR, T3, X2 - Do you know what these are? If you do not know, it is time to get in touch with the latest. These abbreviations are the titles of famous Hollywood movies! If you see "GWTW", do not be confused, as it is the abbreviation for the classic movie "Gone With The Wind". There is an emerging trend in the movie industry to use abbreviation in today's IT world. Using abbreviation not only makes it prominent, it is also easy for fans to remember. Better still, these abbreviations becomes unique trademark, and brings in more value-add. Taking the first alphabet of each word of the movie to be the abbreviations has begun a long time ago, and has become popular and common with rise of the Internet. Following this trend, even the popular USA basketball superstar Tracy McCrady is now referred to as T-Mc. If anybody is to refer to T-Mc by his full name, he will probably be consider a freak! In Hollywood, the father of using abbreviation is probably Steven Spielberg; his movie E.T. is the classic case. Even after to years since the launch of E.T., most if not all of the fans remember creatures from outer space as ET and few will remember that the full name is "Extra-Terrestrial". Knowing that such abbreviation attracts attention, Steven Spielberg launched his next movie "Artificial Intelligence" and all reference to the movie and marketing is known as "AI". Take a look at other examples, "MIB" for "Men In Black", Arnold Schwarzenegger's "T2" for "Terminator 2 Judgement Day", and M:I2 for Tom Cruise's "Mission : Impossible II". All of these movies are tapping on the successful publicity of first episode to gain exposure for the next episode. This is clearly a very effectively marketing strategy. Needless to say, producers of "Terminator 3: Rise of the Machines" will be splashing "T3" all over the places. Interesting, fans of "The Lord Of The Rings" refer to the movie as "LOTR" on the Internet. Now, how about "@URB" for @UltimateResourceBarn Newsletter? Just like the trend in using abbreviation for marketing, I am using short-form to market my newsletter! There are very obvious advantages in using abbreviations; it is much easier for your prospects or customers to remember @URB as it is a unique trademark. Using abbreviation also makes cross-selling your products or services easier. Recall all those T-shirt, mugs, caps, pens, mouse-pad, toy etc. all stamped with some famous movie name? Fans are making a big mad rush for these cross-selling products! You probably have brought some of those yourself. With the unique abbreviation you have, name your other products or services that you are selling accordingly. Given "@URB Newsletter", think "@URB Solo Specials" or "@URB eBook" ... you get the picture! Of course with a unique abbreviation, you are indirectly branding your products or services. Just like "@URB" is a brand name, you can think of unique combination for what you are selling too. Branding is the imagine the public have of your product or services. It is that intangible thing people associate your products or services with. Give your prospect or customers something tangible to associate with, give them an abbreviate name! Using an abbreviate name is so useful that the second episode of "X2: X-Men United", which by itself is not a long name in the first place, learn from "T3" and chose to simply call it "X2" instead! Ok, it's your turn to learn from "X2" and have a cool abbreviate name too. © 2003 by Michelle Lee ----------------------------------------------------------- Michelle Lee is the owner of the website http://www.UltimateResourceBarn.com and publisher of the @UltimateResourceBarn Newsletter, a FREE weekly publication. Both the website and newsletter are jam-packed with Informative Articles, Tons of Resources & Tools, Ready To Use Tips & Tricks, Proven Internet Marketing Concepts, Affiliate Programs & more. Get FREE eBooks plus 1 FREE ad! mailto:subscribe@UltimateResourceBarn.com?subject=artclsub ----------------------------------------------------------- If you wish to publish this article in your own ezine or newsletter, you are most welcome to do so. However, please publish this article as it is. No modification, alternation should be made to the content of this article, including the resource box.
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