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Personalize your Email Account © 2001, 2002, 2003 by Michelle Lee http://www.UltimateResourceBarn.com ----------------------------------------------------------- Ok, so its time to do your 'rounds' again. You need to read your emails. But the thoughts of just opening your mailbox and getting those tons and tons of emails puts you off. This is probably an experience that many of us go through. There are just too many emails to read! And if you are one who do not want to miss out everything, you will probably try to read every email. Well, at least glance through each email, right? But glancing through each of the emails will still take you time. So what do we do? We all do the invisible task of filtering whether we realised it or not - we look at those that are from familiar people, right? That's the most logical thing one would do. And then, when you can spare the time, you go through the rest. For those of us who just couldn't spare the time to read all those emails, we ignore the rest, or we simply delete them. SIMPLE! Wait a second! What if you are the one who sent the email trying to reach your audience?! What if you are at the other side of the table, trying to get people's attention to read your email? Everyday, we get tons of emails in our mailbox. And we can safely conclude that each of us will probably NOT look at YOUR email unless 1. we are expecting an email from you 2. you are one of the familiar names we usually read first 3. you have a catchy subject title Make sense, right? So now think about this for a moment - do you think your email to your audience will get a chance to be read after all?? Not very good chance? Well then, you can do something to improve that. Having a catchy subject certainly helps. Writing good subject is a big topic. It is a skill by itself. No, you need not be a professional copy writer to come up with good subjects that will catch the attention of your readers. But I won't cover this topic here. Instead I will teach you a very simple trick to increase your change of people reading your email. This trick is so simple that many didn't realise it or does not bother to do it. It is personalizing your email account where you send out your emails. If you are a ezine/newsletter owner, and you send out your ezine issues regularly. What is in the FROM field your subscribers see when they open their mail client? The typical default is 'Webmaster'? (I assume that you are sending from the email account webmaster@xxx.com. The same arguement holds if you are sending from newsletter@xxx.com or ezine@xxx.com .) How many webmasters do you know? Probably a few. Now, look at things from your readers' point of view. How many webmasters do you think your readers will know? Probably a few too. So which webmaster are you?! Your readers will probably be wondering this! And they will probably give your email a lower priority and read it later. Worst, they will probably not read it at all! Not their fault, because they simply knows too many webmaster, or don't know any webmaster, that they just skip your email. So why not help them to identify your email by putting a more personalize FROM field?! Now you know why my newsletter is always from '@URB Newsletter' even though I am sending the newsletter from the account 'webmaster@UltimateResourceBarn.com'. And you probably know the reasons why I bother to set the FROM field to be '@URB Webmaster' for my 'webmaster@UltimateResourceBarn' email account. Right? By doing such a simple thing like personalizing your email account, you have done more than just increasing the chance of your emails being read. Did you realise that by putting your website name, or company name in the FROM field of your email account, you are re-enforcing your website or company image? You are also doing your branding? Yes, of course you are! You are flashing your product, company name, or website over and over again to your target audience. And after a while, your product name, your company name, or your website will be imprinted in your readers' mind! Think of how you make use of flash cards to memorize something. Same and simple logic. Beside, your webmaster@xxx.com could be rather long if you have a long domain name. You can't chance your domain name but you can do something to help the situation. If you don't like to see long name in the FROM field as it does not help you find information quickly, your readers probably won't like it too. What if you are running a e-commerce site selling something? You are in the same situation. You will probably need to reply to your customers via the customer support email address or the enquiry email address. What is the FROM field that your prospects or customers are seeing when they receive your replies? You will probably have a webmaster email account too. What is the FROM field that you have set for it? What if you are sending more information to follow up with your prospects who have previously requested for more info? What is the FROM field that you have set for the auto-responder email account? Surely you will want to help your prospects to remember who you are. Surely you will want to identify yourself to them so that they will read your emails. Surely you would rather NOT use something like auto-reply@ can help it? This concept of personalizing your email account applies over and over again in many many situations. It is up to you to give it some thoughts, be creative and apply it where appropriate. So you have seen it - you can do one simple thing and get so much out of it. Yes, you can kill many birds with just one stone! If you are serious about your business, personalize each of your email accounts TODAY! © 2001, 2002, 2003 by Michelle Lee ----------------------------------------------------------- Michelle Lee is the owner of the website http://www.UltimateResourceBarn.com and publisher of the @UltimateResourceBarn Newsletter, a FREE weekly publication. Both the website and newsletter are jam packed with Informative Articles, Tons of Resources & Tools, Money Making Tips & Tricks, Proven Internet Marketing Concepts, Affiliate Programs & more. Get FREE eBooks plus 1 FREE ad! mailto:subscribe@UltimateResourceBarn.com?subject=artclsub ----------------------------------------------------------- If you wish to publish this article in your own ezine or newsletter, you are most welcome to do so. However, please publish this article as it is. No modification, alternation should be made to the content of this article, including the resource box.
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